Ben Johnson

Vice President of Sales

Great sales leadership is the key to winning new victories. The journey starts with creating a healthy, top-performing sales culture. One that balances a high degree of morale with accountability for achieving targets and maintaining a robust pipeline of new opportunities. It is only when talent is carefully led, with the correct measure of challenge and support, that business can truly flourish and grow.

Instrumental in driving strategic initiatives, ensuring financial performance, and fostering a culture of winning. I am a results-driven leader with a ‘roll-your-sleeves-up’ mindset. I excel at establishing strategic imperatives and steering the course to realization. Skilled with strategic planning, managing a P&L, talent acquisition, and team building. Possess a proven record of reshaping sales architecture, harmonizing cross-functional team dynamics, and adeptly navigating market challenges to secure financial growth. A notable achievement includes 100% margin growth in a two-year time span.

Currently located in Williamsburg, VA.
Open to travel, remote, hybrid & on-site



Dec 2021 – Oct 2023

Vice President of Sales

Driving full P&L responsibilities across USA, Canada and Latin America in an integrated business model, enabling organizational capacity scale-up to deliver record-setting financial results. Leading a team of 50+ championed talent recruitment, development, coaching, and inclusivity, enhancing team performance. Proactively participated in product and market development, strategic planning, budgeting, and forecasting.

Dec 2020 – Dec 2021

Director of Sales

Spearheaded significant organizational change while evolving talent pool for enhanced outcomes. Implemented new architecture, strategic planning, tactical capacity enhancement, product and systems training, and incentive planning. Strengthened organic growth opportunities and customer service experiences. Fostered collaboration with cross-functional teams, led commercial revenue strategy, price and margin management, forecasting, incentives, and budgeting.

Nov 2018 – Dec 2020

Eastern Regional Sales Manager

Merged regions introducing new communication flows and calendar rhythms. Adopted a growth mindset, executed regional price matrix even amidst pandemic market disruptions, always exceeding financial expectations for shareholders.

Dec 2012 – Nov 2018

Territory Sales Manager

Elevated financial performance by over 100%, while pursuing an MBA. Led a regional 3-state territory, utilizing both push and pull marketing strategies, fostering enduring business-to-business relationships.

Aug 2010 – Dec 2012

Southern Regional Sales Manager

Developed and managed national and independent distribution channels across the Southeast and South-Central US, while deploying SaaS CRM products for new and existing opportunity management. Through these strategies, nurtured a deep understanding of manufacturing, distribution management and product specification.

Aug 2006 – Aug 2010

Regional Sales Representative

Crafted a diverse customer portfolio in the Mid-West and later expanded to a larger Mid-Atlantic territory. Through business-to-business relationship selling, mastered sales cycle fundamentals and developed a profound understanding of tubular steel metal fabrication along with engineered products and services.


Top-tier commercial leadership with full P&L oversight, optimizing sales operations; led 9 record quarters, driving 51.25% revenue growth, achieving 100% organic profit margins.

Crafted a 5-year strategy targeting $1B in revenue, spurring successful market expansion. Fostered pivotal ties with high-profile clients, vendors, industry experts, and national associations.

Revamped sales architecture, fortified the management team, introduced new roles, and emphasized talent development, fostering a high-performance, transparent metrics-driven culture.


  • Leadership Analytics
  • Management
  • Strategic Planning
  • Organic Growth
  • Talent Acquisition
  • Productivity
  • Education & Training
  • Personnel Development
  • Organizational Design
  • Product Development
  • Budgeting
  • Forecasting & Incentive Planning


Master of Business Administration

Bachelor of Business Administration

Meet Ben


“Ben is someone you want in your inner circle. He is passionate about our industry, hardworking, tremendous ethics & just an all-around great person!! I’ve had the pleasure of working with Ben for many years and will sorely miss our interactions. If you have the opportunity to work with Ben or potentially hire him one day … JUMP ON IT. You won’t regret it.”

Jack Medovich, President & CEO, Fire & Life Safety America

“Ben is a natural leader with a true affinity for supporting and developing those reporting to him. His ability to recognize the individual strengths in his team members is remarkable. He is approachable and adaptable with his team. Ben would be an asset to any organization.”

Allisa Franklin, Regional Operations/Territory Sales Manager, Viking

“Having worked with Ben for a number of years at Viking, I recognize him as a strong leader, great teammate, and exceptional talent. Ben is a strategic partner who will benefit any Manufacturer he’s paired with, and an asset to any organization fortunate to have him.”

Dave DeWulf, Vice President of Manufacturing, Viking